From the Salmon

Most of the time, I mute the television during commercials.

Most of the time.

You see, I have this irrepressible weakness for iPod ads. Just the sight of a dancing silhouette is enough to make my world stop for 30 seconds. Seriously, there’s someone at TBWA/ChiatDay who has a freakishly mystical power over me that I truly hope they will only use for good.

And once those songs get their hooks in me, it’s only a matter of time before I’m slapping my dollar on the counter of the iTunes Music Store for another fix.

Off the top of my head, I’ve been sucked into buying:

The Caesars - ”Jerk It Out”
Gorillaz - ”Feel Good Inc”
Steriogram - ”Walkie Talkie Man”
Bent Fabric - ”Jukebox”
The Resource feat. Jimmy Napes - ”Gimme That” (iPod nano ad)

I’m sure there are others that I’m forgetting.

In fact, it’s gotten so bad, I actually bought an Eminem track today. I realize I’m a little late on ”Lose Yourself,” and that being able to party like it’s 2002 is nothing to get too worked up over. But the truth is, the most recent iTunes/ iPod ad is just so damn beautiful, I can’t turn away.

Unfortunately, this ad also seems to be a bit controversial. And for once, it’s not Eminem that’s the controversial part. It turns out that the silhouette against a distressed urban orange background looks a lot like an ad Psyop created for Lugz shoes. Coincidence or copycat? It’s hard for me to know. I will say, however, that the Lugz ad is plenty gorgeous in its own right.

It just doesn’t make me want to buy shoes.

Yet.

You can find a decent collection of iPod commercials and other Apple videos here.